Reimagining Operational Excellence: Inspirations from Asia
Philip Kotler
(Author)
Pre-Order
Ships 8 October 2024
Description
The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore, and China. This model puts the entrepreneurial and operational aspects of marketing at the center of the action. You’ll explore how to marry the twin capabilities of innovation and incremental improvement into a single, workable whole. You’ll also discover what it means to employ “technology for humanity” and to combine marketing and finance into an integrated, cooperative unit.
Product Details
Price
£22.99
£21.84
Publisher
John Wiley & Sons Inc
Publish Date
8 October 2024
Language
English
Type
Hardback
EAN/UPC
9781394239245
BIC Categories:
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