Managing Today's Public Library: Blueprint for Change

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Description

Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as the author covers subjects from the public library mission, leadership, and technology to service priorities, staff development, and evaluation. This dynamic work treats the complex nature of public library service as an opportunity for excellence and diversity. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.

Product Details

Price
£29.00
Publisher
ABC-CLIO
Publish Date
15 March 1994
Language
English
Type
Hardback
EAN/UPC
9780872878075

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