What Kids Buy: The Psychology of Marketing to Kids

Out of Stock. Usually despatches within 2 weeks.

Description

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software.

Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things-why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.

What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's.

Special features include:

* an innovative matrix for speedy, accurate product analysis and program development

* a clear, step-by-step process for making decisions that increase your product's appeal to kids

* tools and techniques for creating characters that kids love

Product Details

Price
£14.99
Publisher
Simon & Schuster
Publish Date
Language
English
Type
Paperback
EAN/UPC
9780684871172
BIC Categories:

Earn By Promoting Books

Earn money by sharing your favourite books through our Affiliate programme.

Become an Affiliate
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to help detect unauthorized access or activity that violate our terms of service, as well as to analyze site traffic and performance for our own site improvement efforts. To learn more about these methods, including how to disable them view our Cookie Policy.