Competitive Intelligence Rescue: Getting It Right

Usually delivers within 2 weeks.

Description

A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes.

All organizations need to stay competitive in their respective fields to ensure success. Competitive intelligence (CI) is an established discipline that focuses on giving businesses and nonprofit organizations the advantage of staying fully informed about what their competitors are doing, are capable of doing, and will likely do. CI is a particularly valuable and powerful tool that supports everything from strategic planning to marketing and new business development to human resources-if it's executed properly. This groundbreaking book uses real-world case studies to expose common CI challenges and present a simple methodology for spotting problems, understanding how to rectify each problem, educating others in order to bring about improvements in a process, and testing and validating that the changes are working.

Competitive Intelligence Rescue: Getting It Right provides invaluable insights from Carolyn M. Vella and John J. McGonagle, two of the most prolific authors, recognized experts, and in-demand speakers on the topic of competitive intelligence worldwide. Any manager, executive, or owner of any organization-including medium-sized and large enterprises such as businesses, law firms, hospitals, nonprofits, and universities-as well as anyone inside or outside of a firm who provides competitive intelligence to managers or executives will benefit from reading this book, regardless of previous experience with or knowledge about CI.


  • Provides readers with practical tools and strategies to immediately identify and address their CI problems
  • Enables businesses to realize discernible improvements in performance, planning, competitiveness, and agility
  • Offers helpful checklists and other easy-to-use aids to make improving CI operations a straightforward process
  • Serves leaders in any organization-for profit or nonprofit-charged with the challenge of maintaining a competitive edge in their industry

Product Details

Price
£29.00
Publisher
ABC-CLIO
Publish Date
Language
English
Type
Hardback
EAN/UPC
9781440851605
BIC Categories:

Earn By Promoting Books

Earn money by sharing your favourite books through our Affiliate programme.

Become an Affiliate
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to help detect unauthorized access or activity that violate our terms of service, as well as to analyze site traffic and performance for our own site improvement efforts. To learn more about these methods, including how to disable them view our Cookie Policy.