A Long Stride: The Story of the World's No. 1 Scotch Whisky

Nicholas Morgan (Author)
Available

Description

The history of Johnnie Walker, tracing its roots back to 1820, is also the history of Scotch whisky. But who was John Walker - the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world's No. 1 Scotch?

A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars and the Great Depression, coming back stronger each time, to become the first truly global whisky brand, revolutionising the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created a Scotch whisky loved in every corner of the world

Product Details

Price
£16.98  £15.79
Publisher
Canongate Books Ltd
Publish Date
29 October 2020
Language
English
Type
Hardback
EAN/UPC
9781838852078
BIC Categories:

Earn By Promoting Books

Earn money by sharing your favourite books through our Affiliate programme.

Become an Affiliate