Alien Thinking: How to Bring Your Breakthrough Ideas to Life

Cyril Bouquet (Author) Jean-Louis Barsoux (Author)
& 1 more
Available

Description

'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

How did a balloonist circumnavigate the earth without fuel? How did an inventor design a device that creates electrical power from human footsteps? How did the WHO figure out how to treat and reduce the transmission of Ebola?

They all used ALIEN THINKING.

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For over a decade, innovation experts Cyril Bouquet, Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius. Their research shows that they are five patterns of thinking that distinguish true innovators from the rest of us. These five patterns are marked by a flexibility and a freshness of approach that transcends conventional problem-solving:

- A ttention
- L evitation
- I magination
- E xperimentation
- N avigation

Alien thinkers know how to free their imagination and detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they prototype ideas in systematic ways to reflect feedback and the constraints of reality.

Alien Thinking will help you innovate better and develop world-changing ideas of your own.

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'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times -bestselling author

'Compelling insights and powerful illustrations to enhance the innovation process'
Alex Osterwalder, author of the two-million copy bestseller Business Model Generation

Product Details

Price
£20.00  £18.60
Publisher
Penguin Books Ltd
Publish Date
18 March 2021
Language
English
Type
Hardback
EAN/UPC
9780241481974
BIC Categories:

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