Better Business: How the B Corp Movement Is Remaking Capitalism

Available

Description

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone's future-"a valuable guide to an important force" ( Financial Times )

"An important blueprint for how businesses can and should be both successful and a force for good."-Rose Marcario, President and CEO, Patagonia

" Better Business is the book to read if you want to put values and purpose at the center of your company. It's an inspiring book with great insights to share."-Jerry Greenfield, co-founder, Ben & Jerry's

Longlisted for the 2020 Porchlight Business Book Awards

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form-the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement's founders and leading figures, Marquis's book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

Product Details

Price
£20.00
Publisher
Yale University Press
Publish Date
2 October 2020
Language
English
Type
Hardback
EAN/UPC
9780300247152

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