Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It

Jane Cunningham (Author) Philippa Roberts (Author)
Available

Description

Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.

' It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment ' Amanda Montell, author of Wordslut
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Brands profit by telling women who they are and how to be.

Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
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' If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain

'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit'
Dr Aarathi Prasad, author of Like A Virgin

'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Product Details

Price
£14.99  £13.94
Publisher
Penguin Books Ltd
Publish Date
18 February 2021
Language
English
Type
Paperback
EAN/UPC
9780241456002
BIC Categories:

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