Broken Windows, Broken Business (Revised and Updated): The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap t

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Description

Now revised and updated throughout, with special emphasis on online customer service and retail websites.

Social psychologists and law enforcement officials agree: If a window in a building is broken and left in its ruined state, the rest of the windows will soon be shattered, and the neighborhood will subsequently go downhill. According to business author Michael Levine, this same notion can be applied to the world of business.

In BROKEN WINDOWS, BROKEN BUSINESS Levine guides readers through his premise that all big dilemmas in business stem from lack of attention to small details. Using dozens of corporate "broken window" case studies, including McDonald's, K-Mart, Google, JetBlue, and more, he argues that by integrating the solutions to small problems into a much larger plan,the resulting combined solution can stimulate overall business growth-and keep customers coming back for more.

Product Details

Price
£13.99  £13.29
Publisher
Little, Brown & Company
Publish Date
Language
English
Type
Paperback
EAN/UPC
9781538719275

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