Business for Punks: Break All the Rules - the BrewDog Way

(Author)
Available

Description

START A REVOLUTION NOT A BUSINESS

Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.

These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

In Business for Punks , BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times

Product Details

Price
£10.99  £10.22
Publisher
Penguin Books Ltd
Publish Date
Language
English
Type
Paperback
EAN/UPC
9780241290118
BIC Categories:

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