Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals

B. Arbour (Author)
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The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

Product Details

£79.98  £74.38
Publish Date
10 July 2014
BIC Categories:

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