Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals
B. Arbour (Author)
Usually delivers within 2 weeks.
DescriptionThe book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
10 July 2014
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