Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

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Description

First Published in 1999: This book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

Product Details

Price
£150.00
Publisher
Taylor & Francis Ltd
Publish Date
Language
English
Type
Hardback
EAN/UPC
9780367230180
BIC Categories:

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