Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e

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Description

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Product Details

Price
£25.99  £24.69
Publisher
John Wiley & Sons Inc
Publish Date
Language
English
Type
Hardback
EAN/UPC
9780470238271
BIC Categories:

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