Franchising: An International Perspective

Frank Hoy (Editor) John Stanworth (Editor)
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Description

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

Product Details

Price
£53.99
Publisher
Taylor & Francis Ltd
Publish Date
3 October 2002
Language
English
Type
Paperback
EAN/UPC
9780415284196
BIC Categories:

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