From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945

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Description

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

Product Details

Price
£46.00
Publish Date
Type
Paperback
EAN/UPC
9780333619452
BIC Categories:

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