Good Company: How to Build a Business without Losing Your Values

Julietta Dexter (Author)
Available

Description

'What a joy! Inspiring and powerful.' -- Ruby Wax

In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast and break things' (Facebook) or 'We're a team not a family' (Netflix). But this model is looking increasingly flawed.

What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.

Product Details

Price
£14.99  £13.94
Publisher
Atlantic Books
Publish Date
2 April 2020
Language
English
Type
Hardback
EAN/UPC
9781838951252
BIC Categories:

Earn By Promoting Books

Earn money by sharing your favourite books through our Affiliate programme.

Become an Affiliate