Instagram Rules: The Essential Guide to Building Brands, Business and Community
Jodie Cook (Author)
DescriptionSALES & MARKETING BOOK OF THE YEAR, THE BUSINESS BOOK AWARDS 2021
'Essential for anyone wanting to take Instagram seriously.' - ALEX WOOD, FORBES
Boost your business, grow an online community or promote a side-hustle with Instagram Rules .
Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules , making Instagram an easy and efficient method for expanding your venture.
Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.
- Learn the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more.
- Create a personalised Instagram strategy, whatever your business is.
- Apply insight from interviews with successful users (from Ben & Jerry's and Papier , to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses.
- Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.
Frances Lincoln Publishers Ltd
27 October 2020
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