Marketing in Evolution: Essays in Honour of Michael J. Baker

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Description

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

Product Details

Price
£139.99
Publisher
Palgrave Macmillan
Publish Date
Language
English
Type
Paperback
EAN/UPC
9781349140916
BIC Categories:

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