Marketing in Evolution: Essays in Honour of Michael J. Baker
Out of stock. Usually delivers within 4 weeks.
DescriptionThis book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.
3 July 1996
Earn By Promoting Books
Earn money by sharing your favourite books through our Affiliate programme.Become an Affiliate