Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men
Description'I am absurdly excited for this book' Caroline Criado Perez A razor-sharp look at the ways women -and their game changing ideas- are excluded from the global economy.
Offering a fresh, feminist perspective on the relationship between money, women and business, Katrine Marcal explains how gender biases create an economy that stifles innovation; excluding the ideas and needs of women at every turn.
From the wheeled suitcase to the electric car - remarkable innovations are frequently rejected because they are deemed 'too female'. Taking us on a tour of the global economy, Katrine Marcal argues that these gendered assumptions dictate which businesses get investment and who gets left out in the cold. From Artificial Intelligence to Climate Change, we have failed to find and failed to fund the game-changing ideas that could change the future of our planet. Instead, ingrained ideas about men and women continue to shape economic decisions; leading us to the same set of solutions.
For too long we have underestimated the negative consequences of sexism within our economy; Katrine Marcal's blistering critique sets the record straight and shows how - in a time of crisis - the ingenuity and intelligence of women is that very thing that can save us.
MOTHER OF INVENTION documents what we have already lost, and what we stand to gain, by taking the ideas of women seriously.
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