My Life in Advertising and Scientific Advertising

Available

Description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Product Details

Price
£12.99  £12.34
Publisher
NTC Publishing Group,U.S.
Publish Date
Language
English
Type
Paperback
EAN/UPC
9780844231013

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