New Dimensions in Investor Relations: Competing for Capital in the 21st Century

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Description

The acknowledged bible on investor relations Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital. BRUCE W. MARCUS (Easton, Connecticut) has held senior executive positions with Mobil Corporation, Arthur Young & Co., and Coopers and Lybrand. SHERWOOD LEE WALLACE (Northbrook, Illinois) is President and CE of the Investor Relations Company.

Product Details

Price
£85.00
Publisher
John Wiley & Sons Inc
Publish Date
20 October 1997
Language
English
Type
Hardback
EAN/UPC
9780471141532
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