Organization and Marketing

Peter Spillard (Author)
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Description

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

Product Details

Price
£37.99
Publisher
Taylor & Francis Ltd
Publish Date
26 November 2015
Language
English
Type
Paperback
EAN/UPC
9781138994638
BIC Categories:

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