Public House and Beverage Management

Michael Flynn (Author) Caroline Ritchie (Author)
& 1 more
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Description

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.

'Public House & Beverage Management' introduces students to:

* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.

The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.

Product Details

Price
£39.99
Publisher
Taylor & Francis Ltd
Publish Date
14 August 2000
Language
English
Type
Paperback
EAN/UPC
9780750646789

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