Social Selling: Techniques to Influence Buyers and Changemakers

Usually despatches within 3-5 days.

Description

Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes.

As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process.

Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms

Written by Tim Hughes , a thought-leader and renowned practitioner in social selling, and Matt Reynolds , one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.

Product Details

Price
£19.98
Publisher
Kogan Page Ltd
Publish Date
Language
English
Type
Paperback
EAN/UPC
9780749478018
BIC Categories:

Earn By Promoting Books

Earn money by sharing your favourite books through our Affiliate programme.

Become an Affiliate
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to help detect unauthorized access or activity that violate our terms of service, as well as to analyze site traffic and performance for our own site improvement efforts. To learn more about these methods, including how to disable them view our Cookie Policy.