Sonic Boom

Joel Beckerman (Author) Tyler Gray (Author)
Out of stock. Usually delivers within 4 weeks.

Description

But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listener's emotional core.

Product Details

Price
£10.99  £10.22
Publisher
Houghton Mifflin
Publish Date
1 February 2016
Language
English
Type
Paperback
EAN/UPC
9780544570160

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