Sustainable Marketing: Pearson New International Edition

Diane Martin (Author) John Schouten (Author)
Available

Description

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

Product Details

Price
£59.99
Publisher
Pearson Education Limited
Publish Date
1 November 2013
Language
English
Type
Paperback
EAN/UPC
9781292040899

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