The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate

Available

Description

Lakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. the Guardian

Over a quarter of a million copies sold worldwide!

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues.

Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas - ideas that come before policy, ideas that make sense of facts, ideas that are pro active not re active, positive not negative, ideas that need to be communicated out loud every day in public.

The revised edition picks up where the original book left off - delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

The ALL NEW Don't Think of an Elephant! will make you reconsider everything you think you know about framing:

  • Do you think facts alone can win a debate?
  • Do you know what makes a Tea Party follower tick?
  • Do you understand how to communicate on key issues that can improve people's lives?

Whether you answer yes or no, the insights in The ALL NEW Don't Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.

Product Details

Price
£11.99  £11.39
Publisher
Chelsea Green Publishing Co
Publish Date
Language
English
Type
Paperback
EAN/UPC
9781603585941
BIC Categories:

Earn By Promoting Books

Earn money by sharing your favourite books through our Affiliate programme.

Become an Affiliate
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to help detect unauthorized access or activity that violate our terms of service, as well as to analyze site traffic and performance for our own site improvement efforts. To learn more about these methods, including how to disable them view our Cookie Policy.