The Barclays Guide to Franchising for the Small Business
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DescriptionFranchising is one of the most popular ways of starting or expanding a business. Although fraught with problems -- large initial outlay, unsocial hours, lack of control -- it can be highly profitable. The Barclays Guide to Franchising for the Small Business has been written with the specific aim of providing advice to business people who may be considering franchising as a means of expansion as well as to those who are looking to take up a franchise as an entry point into business. It examines the vast range of businesses that can be franchised, from hamburgers to computers, and outlines the comparative strengths and weaknesses of franchising from the viewpoints of all parties. It defines the steps involved and the franchise. It examines the processes involved in setting up as a franchisor, from market testing through to the final business product and explains the relationship between franchisee and franchisor in an extremely useful sample legal contract. Smith and Stanworth are a uniquely well--qualified team, boastin both a first--class research record and experience of running a franchise which is one of the eight founder members of the British Franchise Association. The Barclays Guide to Franchising for the Small Business is an invaluable guide to the opportunities and potential pitfalls associated with this extremely popular form of business.
John Wiley and Sons Ltd
2 May 1991
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