The Handbook of Slogans: The world's most popular slogans and the stories behind them

Out of Stock. Delivery time unknown.

Description

Every Little Helps...Just Do It...Life's Good


The ultimate guide to the world's greatest slogans.


Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.


Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:



  • What makes a memorable slogan

  • The most successful examples in your own industry

  • The stories behind the best-known slogans of over 60 companies

  • A directory of a further 2,500 slogans


The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.

Product Details

Price
£14.99  £13.94
Publisher
Hodder & Stoughton
Publish Date
Language
English
Type
Paperback
EAN/UPC
9781780590363
BIC Categories:

Earn By Promoting Books

Earn money by sharing your favourite books through our Affiliate programme.

Become an Affiliate
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to help detect unauthorized access or activity that violate our terms of service, as well as to analyze site traffic and performance for our own site improvement efforts. To learn more about these methods, including how to disable them view our Cookie Policy.