The Marketing Gurus

Out of Stock. Usually despatches within 3 weeks.

Description

This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.

The featured books include:

Crossing the Chasm by Geoffrey Moore
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
Don't Think Pink by Lisa Johnson and Andrea Learned
Renovate Before you Innovate by Sergio Zyman

The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.

Product Details

Price
£9.99  £9.49
Publisher
Atlantic Books
Publish Date
Language
English
Type
Paperback
EAN/UPC
9781843549413
BIC Categories:

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