The Theory and Practice of Corporate Communication: A Competing Values Perspective
DescriptionHow does a company's internal communication help to create its identity in the minds of its employees and stakeholders? In what ways does a company's external communication affect its reputation in the market at large?
Corporate communication is a dynamic interplay of complementary and often competing orientations: unity and variety; consistency and creativity. The Theory and Practice of Corporate Communication offers a coherent, integrative approach by examing the topic and tasks from the framework of the Competing Values Perspective. This perspective allows for the exploration of corporate communication as a unified, highly interdependent function.
Earn By Promoting Books
Earn money by sharing your favourite books through our Affiliate programme.Become an Affiliate