Zoonotic: A new paradigm for designing successful viral business strategies

Available

Description

Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.

Product Details

Price
£30.00  £28.50
Publisher
Lannoo Publishers
Publish Date
Language
English
Type
Paperback
EAN/UPC
9789401475143
BIC Categories:

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