Wonder Leads Reading ListBy Wonder Leads
A curated list of books by Wonder Leads author, Dave Holloway, hand-picked to help with the implementation of the Wonder Leads B2B lead generation framework.
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The Chimp Paradox: The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and Happiness
Prof Steve Peters£14.99 £14.24
A brilliant book from a very witty Yorkshireman. Will help anyone suffering from performance anxiety and overcoming personal hangups during the filming process.
Matthew Dixon and Brent Adamson£16.99 £16.14
An essential read for anyone who wants to understand the importance of insight creation for B2B selling purposes.
Seth Godin£10.99 £10.44
One of my all-time favourite books, and probably the most influential in developing the Wonder Leads concept in the first place.
Matthew Dixon, Brent Adamson, et al.£16.99 £16.14
A solid follow-up to the previous book. this time, it explores the importance of targeting the right people within an organisation to ensure the greatest chance of being heard.
Caroline Goyder£14.99 £14.24
An excellent book full of useful tips and advice which will help instil confidence when on camera.
It was this book (or rather the consequences of reading it) that helped to inspire the development of the Wonder Leads system. It's not specifically relevant to Wonder Leads, but still a good read for any small business owner who wants to make their business run more efficiently.
Simon Sinek£10.99 £10.44
One of my personal favourites. Anyone who wants to build a brand that they can be proud of should read this book. It is engaging, thought-provoking and incredibly well-written.
In my opinion, one of the best books ever written on positioning and using marketing strategy to stand out from the competition. Excellent for helping to create a compelling Wonder Leads script.
Andy Whittaker and Andy Cope£18.00 £17.10
If ever there was a book that could highlight the importance of being positive, this is it. One of my favourites: Funny, engaging and incredibly true. Andy Cope is a (happy) star.
Al Ries and Jack Trout£15.99 £15.19
Another classic marketing book that highlights the critical importance of establishing a strong (preferably unique) market position. Invaluable when it comes to getting the attention of a prospect.
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renee A. Mauborgne£23.00
This book completely changed my perspective of my business when I read it. If you are struggling to compete against the big players and always being hammered on price, this will help explain why.
Donald Miller£14.99 £14.24
This highly acclaimed book presents an interesting way of building your business communication framework through storytelling. It helps to focus your mind on what makes you stand out and who you are fighting against.
Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans .
Ryan Levesque£14.99 £14.24
Your customers hold all the answers to your business problems, you just need to ask them the right questions. That is is the narrative in this enjoyable book that will help you to structure an excellent Wonder Leads case study.
Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Rela
Yes, this is a sales book, but it's customer-focused, which is exactly what Wonder Leads is all about. Keenan's advice on uncovering the real problems that your prospects might be facing is invaluable to crafting a compelling script that will get their attention.
Lee Cockerell£12.99 £12.34
Written by the former Executive Vice President of Walt Disney World shares his tips on what it takes to deliver exceptional customer experience. A lot of these revolve around the quality of communication and how to make people feel valued. This will definitely help anyone struggling to bridge the empathy gap.
Seth Godin£16.99 £16.14
Forgive me for including another Seth Godin, but he is the master when it comes to opening your eyes. This superb book is a thoroughly excellent introduction to what Marketing is really all about. (Spoiler alert: it isn't about creating ads)
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