Basic Marketing Research: Pearson New International Edition
Naresh Malhotra
(Author)
Available
21,000+Â Reviews
Bookshop.org has the highest-rated customer service of any bookstore in the world
Description
For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Product Details
Price
£78.18
Publisher
Pearson Education Limited
Publish Date
8 August 2013
Language
English
Type
Paperback
EAN/UPC
9781292020488
BIC Categories:
Earn By Promoting Books
Earn money by sharing your favourite books through our Affiliate programme.
Become an Affiliate
