Emotion and Reason in Consumer Behavior

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Emotion and Reason in Consumer Behavior
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Description

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Product Details

Price
£145.00
Publisher
Taylor & Francis Ltd
Publish Date
Language
English
Type
Hardback
EAN/UPC
9780750679763

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