From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
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Description

A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis

Product Details

Price
£10.99  £10.44
Publisher
Simon & Schuster
Publish Date
Language
English
Type
Paperback
EAN/UPC
9780743257978
BIC Categories:
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