HOW TO PLAN EXHIB
Iain Maitland (Author)
Out of Stock. Usually despatches within 2 weeks.
DescriptionThis series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.
Cengage Learning EMEA
17 July 1997
Earn By Promoting Books
Earn money by sharing your favourite books through our Affiliate programme.Become an Affiliate