LA FABRICA DE LA ELECCION


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Description

Para poder influir en las decisiones de los consumidores, necesitas comprender cómo se desencadenan.Mediante la observación de un día típico de toma de decisiones ûdesde la elección de alimentos triviales hasta los movimientos importantes en el entorno laboralû Richard Shotton investiga cómo nuestro comportamiento funciona mediante atajos psicológicos que evitan la sobrecarga de información. Conocer estos atajos o sesgos te permitirá disponer de una ventaja competitiva.

Product Details

Price
£17.90  £17.01
Publisher
EDITORIAL MELUSINA S.L
Publish Date
Language
Spanish
Type
Book, Unspecified Format
EAN/UPC
9788418403552

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