Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin
David Taylor (Author)
Out of Stock. Usually despatches within 2 weeks.
DescriptionAre you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle...is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
John Wiley and Sons Ltd
7 September 2007
Earn By Promoting Books
Earn money by sharing your favourite books through our Affiliate programme.Become an Affiliate