Plunkett's Advertising & Branding Industry Almanac 2016: Advertising & Branding Industry Market Research, Statistics, Trends & L
Jack W. Plunkett
(Author)
Out of Stock. Usually despatches within 3 weeks.
21,000+Â Reviews
Bookshop.org has the highest-rated customer service of any bookstore in the world
Description
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.Product Details
Price
£290.00
Publisher
Plunkett Research, Ltd
Publish Date
30 March 2016
Language
English
Type
Paperback
EAN/UPC
9781628313925
BIC Categories:
Earn By Promoting Books
Earn money by sharing your favourite books through our Affiliate programme.
Become an Affiliate