When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion

Description

The twentieth century department store: a wonderland of consumption where every wish could be met under one roof. Dropping off the baby at nursery; an afternoon tea; a stroll through the latest fashions. A wedding (or funeral) could be planned. A Bengal Tiger cub could be purchased.

Inside these towering price-tag palaces, anything was possible. They were beacons of modernity, and within this atmosphere of glamour and luxury, women dominated. Men may have owned the buildings, but inside women ruled.

Among the rising prices and growing opulence, three women rose to the top: Hortense Odlum, Dorothy Shaver, and Geraldine Stutz. Julie Satow draws back the curtain on these three visionaries who took great risks, forging new paths for the women who followed in their footsteps.

‘Compulsively readable: I found myself dashing through it like a novel’ The Wall Street Journal

‘If you liked Mad Men then you’ll love When Women Ran Fifth Avenue’ #1 New York Times bestselling author Kate Andersen Brower, author The Residence and First Women