Uju Asika is a multi-award nominated blogger, screenwriter and creative consultant. She is the author of Bringing Up Race: How to Raise a Kind Child in a Prejudiced World, published by Yellow Kite (Hachette UK) in September 2020 and in North America by Sourcebooks in May 2021. Her picture book A World for Me and You was published in May 2022 (Hachette Children's Group) and Uju's latest book, Raising Boys Who Do Better: A Hopeful Guide for a New Generation, was published on June 1, 2023 by DK (Penguin Random House).
Uju has featured in The Observer, Good Housekeeping, Marie Claire, BBC Good Morning Sunday and BBC Woman’s Hour among numerous outlets. The Evening Standard selected Bringing Up Race as one of the Best Books of September 2020 calling it ‘timely and important’. Uju has appeared on panels and delivered talks on race, anti-racist parenting and intersectionality to schools, parent networks and corporations including the UN's Unstereotype Alliance, the LEGO Group, Grazia magazine, Dentons, and the NASA Johnson Space Centre.
A former journalist, Uju has written for publications such as The Guardian, Salon.com, Time Out and the Daily Times Nigeria. She is the founder of the popular blog Babes About Town, recognised as a Top 10 London Lifestyle Blog and a Top 10 UK Mum Blog (Vuelio 2023). Born in Nigeria, Uju grew up in the UK and has lived and worked in London, New York and Lagos. She is based in north London with her husband Abiye and their teenage sons. You can keep up with Uju at her family lifestyle blog babesabouttown.com and @babesabouttown across social media. Visit Uju's author website at ujuasika.com.