#EthicalHour is the UK's largest growing sustainability community and news outlet.

Since 2016, #EthicalHour has been starting the conversations that matter.

The race to a net zero carbon economy by 2050 has begun. The fight for awareness is won. The time for action is now.

In 2016, when #EthicalHour began, the world was a very different place.

Pre Blue Planet II and the surge in plastic pollution awareness.

Pre roll out of the Paris Agreement.

Pre COP26 and the landmark pledges committed.

Pre Climate Change Act 2018.

In the greatest decade of climate change awareness, #EthicalHour has been right there at the cutting-edge; making the news, science and legislation accessible and actionable. We are the voice of the UK's sustainability sector.

Our community, campaigning, training and advocacy work has taken these message mainstream, engaged millions around the world, launched and grown thousands of 'better brands', elevated important causes, and created sustainable behaviour change.

Now, as people, companies and governments around the world step up on sustainability, we're ready to meet them with all the resources they need to make the next decade the greatest for climate action.

That's why we created the Big Why Book Shop - where we've carefully curated a handpicked selection of books that can help you learn about important climate, nature and quality of life issues that affect us all. 

Find your purpose, learn how to campaign and make real change happen!

These books will change the way we see ourselves, the way we do business, and the way we build a brighter future.