A Technique for Producing Ideas

James Young


Hegarty on Creativity: There are No Rules

John Hegarty


Fresh Air: Marketing Gurus on Radio

Mark Ramsey


Cracking the Ad Code

Jacob (Hebrew University of Jerusalem) Goldenberg, Amnon Levav, et al.


The Saxophone in Advertising

Axel Eggert and Melanie Vockeroth


Kreativitaet Und Marketing: Die Anwendung Von...

Bjrn Johansson and Bjorn (Lund University Sweden) Johansson


Advertising and Public Relations Research

Donald W. Jugenheimer, USA) Kelley Larry D. (University of Houston, et al.


Facebook 101: Let Your Customers Create Word of Mouth,...

Berkeley) Weber Steve (all at the University of California


Outdoor Advertising

Richard Nelson and Anthony Sykes


Advertising Today and Tomorrow

W.A. Evans


Advertising Explained

Dennis Caton

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