Market research

Statische Und Longitudinale Zufriedenheitsmessung

Christian Weismayer


Emotion and Reason in Consumer Behavior

Arjun Chaudhuri


Marketing Research Kit For Dummies

Michael Hyman and Jeremy Sierra


Motivation Research in Advertising and Marketing.

George Horsley Smith


Essentials of Marketing Research

Peter Wills, Naresh Malhotra, et al.


Basic Marketing Research with Excel

Ronald Bush and Alvin Burns


Marketing Research (Arab World Editions): An Applied Orientation

Naresh Malhotra, Imad Baalbaki, et al.


The Digital Metrics Field Guide: The Definitive Reference for...

Stephen D. Rappaport


Customer Experience 2


Betriebsformenwahl Aelterer Konsumentinnen

Ernst Gittenberger

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