Market research

Decoded: The Science Behind Why We Buy

Phil P. Barden


Customer-Centric Marketing: A Pragmatic Framework

R. (Carnegie Mellon University) Ravi and Baohong Sun


Supplier Selection: An MCDA-Based Approach

Krishnendu Mukherjee


Geschaftsanbahnung in Spanien: Aus Der Praxis Fur Die Praxis

Hatto Brenner and Maria Vorbrugg


Marketing Analytics: A Practitioner's Guide To Marketing...

S'pore) Charan Ashok (Nus


Why Customers Do What They Do

Marshal Cohen


Addicted Customers

John I Todor


Technical Marketing II: The Quiet Poison Release

Craig Thomas Ellrod


Long-term Impact Of Marketing: A Compendium

Usa) Hanssens Dominique M (Ucla Anderson School Of Management


Chinesische Redewendungen, Sprichwoerter, Slang Entschlusseln...

Jutta Micholka-Metsch and Marc-Christopher Metsch


The Handbook of Marketing Research: Uses, Misuses, and Future...

Rajiv Grover and Marco Vriens

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